You Are What You Wear™ is our campaign celebrating individuality and fashion. The catalogue of full-body fashion photographs is our tribute to the remarkable diversity in the way people from around the globe dress and to the individuality of sartorial taste. Everybody wants to look stylish. Everybody wants to express who they are through what they wear. Our clothes can give us the power to present ourselves as sexy, rich, intellectual, feminine, masculine or any other attitude or identity we want. But there are other and more ponderous reasons to why it’s important to think about what we’re wearing.

Slavery is woven into the fabric of our lives — deep within the supply chains of the products we love. The demand for an ever-replenishing supply of cheap “fast fashion” has been a race to the bottom, in which factories outsource to the lowest bidders, resulting in human rights violations for the workers and unregulated pollution of the environment. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically.

Our aim is to raise awareness about the environmental and social impact of the fashion industry and reveal how connected we all are to the hearts and hands behind our clothes.

This photography series portrays people from all over the world in their favourite attire. Like most of us, they are all unawarely wearing pieces of garments manufactured in developing countries such as Bangladesh or Sri Lanka.

We will be adding a poster to the series every Friday over the next months.